Grupo Boticário Case: data security video training with gamification and final rewards
How Grupo Boticário engaged employees to complete data security video courses — using points, a branded store and physical reward delivery by Yoobe.
**Reward Infrastructure for E-learning** is connecting course completion to physical reward fulfillment.
**Gamified video track** is the learning flow where completed videos yield earnable points.
**LGPD data compliance** is the adherence to corporate data protection guidelines.
Gamified learning tracks boost compliance completion. Grupo Boticário delivered over 11,000 physical gifts to employees with 308% higher course completion.
Documented case at Boticário Data Center of Excellence powered by Yoobe, where our team analyzed actual completion logs.
Case study written by Daniel Agrici and reviewed by Yoobe L&D specialists. Find out more about us and our team on about us or contact.
Evidence Synthesis & Benchmark Data
| Boticário Case Metric | Recorded Value | Business Outcome | |---|---|---| | Course Completion Rate | +308% | Stronger security culture | | Physical Gifts Delivered | > 11,000 gifts | High perceived value | | Business Unit Rollouts | 6 new divisions | Scalable model |
Proven campaign outcomes
- +308% increase in course views and completions during the campaign.
- Over 11,000 physical gifts delivered directly to employees.
- R$ 63,000 in campaign budget with proven compliance ROI.
- Expanded to 6 new corporate business units post-pilot.
How Yoobe powers learning campaigns
- Gamification engine triggered by video completion webhooks.
- Internal store with branded corporate gifts.
- End-to-end logistics and delivery fulfillment in Brazil and worldwide.
Read the full case on the Education & E-learning page, explore the Rewards Store or continue reading the blog.